From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Efficient HR Designed on Salesforce
Flair, an All-In-One HR Solution purpose-built for Salesforce, was ready to break free from the dry and mundane world of traditional HR platforms. They envisioned a dynamic and playful brand identity that would make them stand out in the competitive HR tech landscape.
Reviving the HR Landscape
A transformative branding approach was the key to revitalizing Flair's identity and creating an exceptional user experience.
With a clear vision to revolutionize HR management, we embarked on a daring journey to craft a vibrant and playful brand that would breathe life into Flair, setting them apart as a beacon of creativity and excitement in the otherwise dry HR landscape.
Reviving the HR Landscape
A transformative branding approach was the key to revitalizing Flair's identity and creating an exceptional user experience.
With a clear vision to revolutionize HR management, we embarked on a daring journey to craft a vibrant and playful brand that would breathe life into Flair, setting them apart as a beacon of creativity and excitement in the otherwise dry HR landscape.
Spectacular UI Design
In harmony with Flair's new branding and illustrations by Konpo, we embarked on the mission to transform their vision into a real, scalable website. From playful colors to sleek typography, every element ensured coherence and scalability across the website. The result? An immersive and dynamic digital experience that captivated visitors from the start!
Spectacular UI Design
In harmony with Flair's new branding and illustrations by Konpo, we embarked on the mission to transform their vision into a real, scalable website. From playful colors to sleek typography, every element ensured coherence and scalability across the website. The result? An immersive and dynamic digital experience that captivated visitors from the start!
The Magic Behind the Scenes
To ensure scalability and consistency, we built a robust design system that served as the backbone of Flair's website. This comprehensive toolkit covered Fonts, Components, Buttons, Icons, Colors, Grid System and Shadows, harmonizing seamlessly to lay the foundation for future expansion.
Our design system empowered Flair to effortlessly expand their digital presence while preserving a cohesive brand experience. With every pixel, color, and element thoughtfully arranged, Flair's website became a symphony of creativity, delight, and design brilliance.
The Magic Behind the Scenes
To ensure scalability and consistency, we built a robust design system that served as the backbone of Flair's website. This comprehensive toolkit covered Fonts, Components, Buttons, Icons, Colors, Grid System and Shadows, harmonizing seamlessly to lay the foundation for future expansion.
Our design system empowered Flair to effortlessly expand their digital presence while preserving a cohesive brand experience. With every pixel, color, and element thoughtfully arranged, Flair's website became a symphony of creativity, delight, and design brilliance.
Their communication is impressive. Also, they’re always willing to do better and eager to listen to us and change things accordingly — even more so than many of the larger companies. Overall, Konpo has gone beyond expectation.
Konpo did, working with Evgenii Pavlov, Flair's CEO and founder. Flair is an all-in-one HR solution purpose-built for Salesforce, and it wanted out of the dry, mundane world of traditional HR platforms, so we designed a playful brand identity with our own illustrations, a website that runs in light and dark mode, and the design system underneath. Evgenii's review singled out the communication and the willingness to change things, more so than many larger companies.
Give it shapes and colors the category doesn't use. Flair's identity is built from dynamic, playful shapes, a symbol that doubles as app icon, favicon and social avatar, a sleek wordmark and illustrations we drew for it, paired with clean typography so the playfulness never reads as unserious. It's a Salesforce product, like Hutte, and the two show how different two brands in the same ecosystem can be. More on our branding.
Fonts, components, buttons, a custom icon set with smoothed rounded corners, colors, a grid system and shadows, with UI elements that work in light and dark mode. It's the backbone of the website, so Flair can add pages and campaigns without the brand drifting. More on our design systems.
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