From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Designing Award-Winning Design Software.
Vectornator had already captured the hearts of millions of designers and earned trust from teams at Disney, Marvel, BBC, and Apple. The product was precise, clever, and beloved. But the team had bigger ambitions: move from serving individual users to helping design teams and companies of all sizes. That meant rethinking the brand, messaging, and website without losing the magic that made designers love it in the first place.
Linearity entrusted Konpo with its brand rebirth, setting up the foundation to scale and launch several product lines. Imagine a visually captivating website turbocharged with a brand-new Design System, designed to convert and host millions of visitors.
Konpo’s challenge was to move the visual communication from illustrators and freelance designers to being the go-to hub for enterprise-level design exploration.
The results? A visually captivating interface that mirrors the software's innovation. The new brand identity resonated with the target audience, leading to improved brand recognition and recall.
Konpo’s efforts received recognition within the industry, winning Best Design Awwwards for its excellence in design. The product is also achieving a consistent +4.6-star rating in the App Store.
Linearity entrusted Konpo with its brand rebirth, setting up the foundation to scale and launch several product lines. Imagine a visually captivating website turbocharged with a brand-new Design System, designed to convert and host millions of visitors.
Konpo’s challenge was to move the visual communication from illustrators and freelance designers to being the go-to hub for enterprise-level design exploration.
The results? A visually captivating interface that mirrors the software's innovation. The new brand identity resonated with the target audience, leading to improved brand recognition and recall.
Konpo’s efforts received recognition within the industry, winning Best Design Awwwards for its excellence in design. The product is also achieving a consistent +4.6-star rating in the App Store.
Growing Into B2B Without Losing the Soul
Linearity entrusted Konpo with its brand rebirth, laying the foundation to scale and launch multiple product lines. The challenge was clear: evolve a brand beloved by individual designers into a go-to hub for enterprise-level teams. This meant translating a playful, creative visual language into one that could host millions of visitors, support complex workflows, and inspire confidence in a professional audience, all while keeping the product’s soul intact. The stakes were high: every decision would shape how the brand was perceived, from first impressions to long-term recognition.
Growing Into B2B Without Losing the Soul
Linearity entrusted Konpo with its brand rebirth, laying the foundation to scale and launch multiple product lines. The challenge was clear: evolve a brand beloved by individual designers into a go-to hub for enterprise-level teams. This meant translating a playful, creative visual language into one that could host millions of visitors, support complex workflows, and inspire confidence in a professional audience, all while keeping the product’s soul intact. The stakes were high: every decision would shape how the brand was perceived, from first impressions to long-term recognition.
Bridge the Worlds of Solo and Team Users
We started by understanding both audiences. What do solo designers love about the product? What do teams need to adopt it confidently? We mapped user journeys, redesigned flows to highlight collaboration features, and crafted messaging that felt smart, approachable, and credible. Motion and interactions were tuned to guide attention and clarify hierarchy, while the visual language balanced energy with professionalism. Every decision was intentional, aimed at keeping the product’s soul intact while making it appeal to teams.
Bridge the Worlds of Solo and Team Users
We started by understanding both audiences. What do solo designers love about the product? What do teams need to adopt it confidently? We mapped user journeys, redesigned flows to highlight collaboration features, and crafted messaging that felt smart, approachable, and credible. Motion and interactions were tuned to guide attention and clarify hierarchy, while the visual language balanced energy with professionalism. Every decision was intentional, aimed at keeping the product’s soul intact while making it appeal to teams.
Showing the Product in Its Best Light
The website became the bridge between audiences. It highlights collaboration and team-friendly features without alienating individual designers. Motion, hover effects, and subtle interactions guide exploration and make everything feel alive. Glassy layers add polish without compromising performance. The layouts scale beautifully across devices. Every detail, from copy to animation, was crafted to reinforce credibility, delight, and approachability.
Showing the Product in Its Best Light
The website became the bridge between audiences. It highlights collaboration and team-friendly features without alienating individual designers. Motion, hover effects, and subtle interactions guide exploration and make everything feel alive. Glassy layers add polish without compromising performance. The layouts scale beautifully across devices. Every detail, from copy to animation, was crafted to reinforce credibility, delight, and approachability.
A Rebrand That Resonates With Everyone
Linearity now feels at home with both individual designers and teams. The website amplifies the product’s energy, communicates trust and professionalism, and makes collaboration features clear and inviting. Designers and organizations alike can explore, understand, and get excited. The rebrand isn’t just cosmetic, it tells the story of a product that’s ready to scale without losing the care, precision, and credibility that made it beloved in the first place.
A Rebrand That Resonates With Everyone
Linearity now feels at home with both individual designers and teams. The website amplifies the product’s energy, communicates trust and professionalism, and makes collaboration features clear and inviting. Designers and organizations alike can explore, understand, and get excited. The rebrand isn’t just cosmetic, it tells the story of a product that’s ready to scale without losing the care, precision, and credibility that made it beloved in the first place.
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