From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Shaping the future of tech careers, with Coachable.
Coachable offers remote training programs for software engineers who want to level up in their careers, whether they’re just starting out or aiming for a better role at a top tech company. With personalized 1:1 mentorship and a pay-when-you’re-hired model, they make career transitions achievable and risk-free. They came to us to refine their brand and design a website that reflects their commitment to delivering impactful, results-driven training, helping engineers take the next step in their careers.
Coachable offers remote training programs for software engineers who want to level up in their careers, whether they’re just starting out or aiming for a better role at a top tech company. With personalized 1:1 mentorship and a pay-when-you’re-hired model, they make career transitions achievable and risk-free. They came to us to refine their brand and design a website that reflects their commitment to delivering impactful, results-driven training, helping engineers take the next step in their careers.
Coachable offers remote training programs for software engineers who want to level up in their careers, whether they’re just starting out or aiming for a better role at a top tech company. With personalized 1:1 mentorship and a pay-when-you’re-hired model, they make career transitions achievable and risk-free. They came to us to refine their brand and design a website that reflects their commitment to delivering impactful, results-driven training, helping engineers take the next step in their careers.
A Much-Needed Refined Identity
More grown-up, more trustworthy, and better aligned with the results they deliver. The new identity is simple but confident, with clean typography, an elegant color palette, and a refined logo that evokes growth. It brings their values to life—transparency, dedication, and a deep commitment to their students—resulting in a brand that feels both grounded and aspirational, speaking directly to engineers ready to invest in their growth.
A Much-Needed Refined Identity
More grown-up, more trustworthy, and better aligned with the results they deliver. The new identity is simple but confident, with clean typography, an elegant color palette, and a refined logo that evokes growth. It brings their values to life—transparency, dedication, and a deep commitment to their students—resulting in a brand that feels both grounded and aspirational, speaking directly to engineers ready to invest in their growth.
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Simplifying Success, Powering Progress
We designed the new website with user experience in mind, ensuring Coachable’s value proposition is front and center. Every page, from the homepage to detailed track descriptions, was crafted for clarity and easy navigation, making it simple for users to understand the programs and take action. By focusing on visual hierarchy and intuitive calls-to-action, we created a seamless experience that guides users through the site and drives conversions effortlessly.
Simplifying Success, Powering Progress
We designed the new website with user experience in mind, ensuring Coachable’s value proposition is front and center. Every page, from the homepage to detailed track descriptions, was crafted for clarity and easy navigation, making it simple for users to understand the programs and take action. By focusing on visual hierarchy and intuitive calls-to-action, we created a seamless experience that guides users through the site and drives conversions effortlessly.
Scalable Design Framework
To keep things consistent and scalable, we developed a design system that helps Coachable maintain a cohesive, professional look across all their digital platforms. With reusable components, clear typography guidelines, and a flexible color palette, the system gives Coachable the tools to evolve their design as they grow, while ensuring the experience always feels seamless and on-brand.
Scalable Design Framework
To keep things consistent and scalable, we developed a design system that helps Coachable maintain a cohesive, professional look across all their digital platforms. With reusable components, clear typography guidelines, and a flexible color palette, the system gives Coachable the tools to evolve their design as they grow, while ensuring the experience always feels seamless and on-brand.
Design-Driven Growth
Since launch, Coachable has seen a major shift in how users engage with the site. Monthly traffic jumped by over 270%, and signups through the website grew by 160%. People are spending more time exploring—average session duration is up by 68%—while bounce rates dropped by 42%. Conversion rates on key pages more than doubled, thanks to sharper messaging and a smoother experience end to end.
Design-Driven Growth
Since launch, Coachable has seen a major shift in how users engage with the site. Monthly traffic jumped by over 270%, and signups through the website grew by 160%. People are spending more time exploring—average session duration is up by 68%—while bounce rates dropped by 42%. Conversion rates on key pages more than doubled, thanks to sharper messaging and a smoother experience end to end.
Working with this team has been a game-changer for us. Their attention to detail, clear communication, and ability to deliver beyond expectations made a significant impact on our project. They took our vision and transformed it into a platform that truly resonates with our users. I couldn’t be happier with the results.
Konpo, working with Eli Chang, Coachable's COO. We refined the identity, designed and built the new website in Webflow and put a design system behind both. Since launch, monthly traffic is up over 270%, website signups are up 160%, average session time is up 68% and bounce rate is down 42%.
Put the value proposition front and center. For Coachable, that's 1:1 mentorship and a pay-when-you're-hired model for software engineers, and every page, from the homepage to each track, is built for quick reading and a clear next step. Conversion rates on key pages more than doubled. More on our website design.
A refresh. Coachable's identity needed to feel more grown-up and trustworthy to match the results it delivers, so we kept what people recognized and tightened the rest: a refined logo that evokes growth, cleaner typography and a calmer palette. The brand then went onto business cards, packaging, stickers and a billboard, which is further than most edtech brands travel. More on our branding.
Yes. The site runs on a design system of reusable components, typography rules and a flexible palette, so adding a track or a landing page means assembling pieces that already match. It's built in Webflow, which keeps the edits with the marketing team rather than in an engineering queue.
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