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Reviving a Legacy: The ComPsych Rebrand

2025
Founder
Website
Website
Industry
Employee Assistance Programs
Work
ComPsych
Introduction

ComPsych is the world’s largest provider of employee assistance programs (EAP), supporting over 130 million people across more than 190 countries. But while their scale is unmatched, their 40-year-old brand was starting to show its age, visually outdated, strategically unclear, and vulnerable to younger, more design-savvy competitors carving out space in the market.They came to us to reimagine their brand from the ground up: sharpening their strategy, redefining their identity, and helping them reclaim their position as the true category leader, not just in size, but in clarity, relevance, and trust.

ComPsych is the world’s largest provider of employee assistance programs (EAP), supporting over 130 million people across more than 190 countries. But while their scale is unmatched, their 40-year-old brand was starting to show its age, visually outdated, strategically unclear, and vulnerable to younger, more design-savvy competitors carving out space in the market.

They came to us to reimagine their brand from the ground up: sharpening their strategy, redefining their identity, and helping them reclaim their position as the true category leader, not just in size, but in clarity, relevance, and trust.

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ComPsych
Reviving a Legacy: The ComPsych Rebrand

ComPsych is the world’s largest provider of employee assistance programs (EAP), supporting over 130 million people across more than 190 countries. But while their scale is unmatched, their 40-year-old brand was starting to show its age, visually outdated, strategically unclear, and vulnerable to younger, more design-savvy competitors carving out space in the market.

They came to us to reimagine their brand from the ground up: sharpening their strategy, redefining their identity, and helping them reclaim their position as the true category leader, not just in size, but in clarity, relevance, and trust.

Info
Company
ComPsych
Year
2025
Industry
Employee Assistance Programs
Works
Links
Website
Branding

Rooted in the Past, Ready for Today

ComPsych’s new identity puts clarity and impact front and center. The logo is anchored by a glowing core with expanding ripples that signal growth, support, and scale. We kept their signature orange but stripped back the noise, introducing a tighter, more modern palette that feels confident and unmistakably them. It’s a brand built to lead, not just belong.

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Website Design

Unifying Identity, Empowering Consistency

We took the extra step, outside of our original scope, to build a dedicated brand site that brings this new direction to life. Designed as a living resource for the ComPsych team, it consolidates everything that makes the brand feel like ComPsych. From icons to illustrations, logos to language, it’s a functional expression of the brand’s DNA, built to guide, inspire, and ensure consistency as they move forward.

Result

Design-Driven Growth

Since the rebrand, Ili has experienced a significant boost in user engagement. Monthly website traffic rose by 84%, while brand stickiness improved by 270%, according to insights from 100 interviews with customers, leads, internal stakeholders, and fresh eyes. Bounce rates fell by 37%, reflecting a smoother, more engaging user experience that keeps visitors exploring longer.

Client
Adrienne Chen
CMO
Testimonials

Working with Konpo on our rebrand and website redesign was a game-changer for ComPsych. They quickly understood our goals and delivered a modern, cohesive brand that speaks directly to our audiences, positioning ComPsych as a forward-thinking leader in employee well-being. They approached our rebrand not just as a visual refresh, but as a strategic evolution. The new brand guidelines brought internal alignment and clarity, while the redesigned website improved both user experience and performance. Konpo’s team was creative, strategic, and highly responsive throughout the project.

We also made our own emojis! The team's slack is filled with them and we kind of love it.
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