From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app.Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Reviving a Legacy: The ComPsych Rebrand
ComPsych is the world’s largest provider of employee assistance programs (EAP), supporting over 130 million people across more than 190 countries. But while their scale is unmatched, their 40-year-old brand was starting to show its age, visually outdated, strategically unclear, and vulnerable to younger, more design-savvy competitors carving out space in the market.They came to us to reimagine their brand from the ground up: sharpening their strategy, redefining their identity, and helping them reclaim their position as the true category leader, not just in size, but in clarity, relevance, and trust.
ComPsych is the world’s largest provider of employee assistance programs (EAP), supporting over 130 million people across more than 190 countries. But while their scale is unmatched, their 40-year-old brand was starting to show its age, visually outdated, strategically unclear, and vulnerable to younger, more design-savvy competitors carving out space in the market.
They came to us to reimagine their brand from the ground up: sharpening their strategy, redefining their identity, and helping them reclaim their position as the true category leader, not just in size, but in clarity, relevance, and trust.
ComPsych is the world’s largest provider of employee assistance programs (EAP), supporting over 130 million people across more than 190 countries. But while their scale is unmatched, their 40-year-old brand was starting to show its age, visually outdated, strategically unclear, and vulnerable to younger, more design-savvy competitors carving out space in the market.
They came to us to reimagine their brand from the ground up: sharpening their strategy, redefining their identity, and helping them reclaim their position as the true category leader, not just in size, but in clarity, relevance, and trust.
Despite their unmatched services, ComPsych’s brand hadn’t kept pace with the industry it helped define. Newer, design-driven competitors were making inroads, and ComPsych was losing nearly 10% of market share each year. The breaking point came when they lost a major long-term client, a wake-up call that their outdated image was no longer enough to hold their position at the top.
Despite their unmatched services, ComPsych’s brand hadn’t kept pace with the industry it helped define. Newer, design-driven competitors were making inroads, and ComPsych was losing nearly 10% of market share each year. The breaking point came when they lost a major long-term client, a wake-up call that their outdated image was no longer enough to hold their position at the top.
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Rooted in the Past, Ready for Today
ComPsych’s new identity puts clarity and impact front and center. The logo is anchored by a glowing core with expanding ripples that signal growth, support, and scale. We kept their signature orange but stripped back the noise, introducing a tighter, more modern palette that feels confident and unmistakably them. It’s a brand built to lead, not just belong.
Rooted in the Past, Ready for Today
ComPsych’s new identity puts clarity and impact front and center. The logo is anchored by a glowing core with expanding ripples that signal growth, support, and scale. We kept their signature orange but stripped back the noise, introducing a tighter, more modern palette that feels confident and unmistakably them. It’s a brand built to lead, not just belong.
Rooted in the Past, Ready for Today
ComPsych’s new identity puts clarity and impact front and center. The logo is anchored by a glowing core with expanding ripples that signal growth, support, and scale. We kept their signature orange but stripped back the noise, introducing a tighter, more modern palette that feels confident and unmistakably them. It’s a brand built to lead, not just belong.
Rooted in the Past, Ready for Today
ComPsych’s new identity puts clarity and impact front and center. The logo is anchored by a glowing core with expanding ripples that signal growth, support, and scale. We kept their signature orange but stripped back the noise, introducing a tighter, more modern palette that feels confident and unmistakably them. It’s a brand built to lead, not just belong.
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Unifying Identity, Empowering Consistency
We took the extra step, outside of our original scope, to build a dedicated brand site that brings this new direction to life. Designed as a living resource for the ComPsych team, it consolidates everything that makes the brand feel like ComPsych. From icons to illustrations, logos to language, it’s a functional expression of the brand’s DNA, built to guide, inspire, and ensure consistency as they move forward.
Unifying Identity, Empowering Consistency
We took the extra step, outside of our original scope, to build a dedicated brand site that brings this new direction to life. Designed as a living resource for the ComPsych team, it consolidates everything that makes the brand feel like ComPsych. From icons to illustrations, logos to language, it’s a functional expression of the brand’s DNA, built to guide, inspire, and ensure consistency as they move forward.
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Design-Driven Growth
Since the rebrand, Ili has experienced a significant boost in user engagement. Monthly website traffic rose by 84%, while brand stickiness improved by 270%, according to insights from 100 interviews with customers, leads, internal stakeholders, and fresh eyes. Bounce rates fell by 37%, reflecting a smoother, more engaging user experience that keeps visitors exploring longer.
Design-Driven Growth
Since the rebrand, Ili has experienced a significant boost in user engagement. Monthly website traffic rose by 84%, while brand stickiness improved by 270%, according to insights from 100 interviews with customers, leads, internal stakeholders, and fresh eyes. Bounce rates fell by 37%, reflecting a smoother, more engaging user experience that keeps visitors exploring longer.
Working with Konpo on our rebrand and website redesign was a game-changer for ComPsych. They quickly understood our goals and delivered a modern, cohesive brand that speaks directly to our audiences, positioning ComPsych as a forward-thinking leader in employee well-being. They approached our rebrand not just as a visual refresh, but as a strategic evolution.
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