From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Elevating live entertainment through design
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System One, a prominent SaaS provider in artist booking, enlisted our expertise for a branding overhaul. With 15 years of industry leadership, they sought a modern identity that mirrors their innovation. Our collaboration resulted in a streamlined, contemporary brand that encapsulates System One's commitment to simplicity and excellence in the artist booking realm.
Crafting the new brand identity
From the carefully designed logo and thoughtfully chosen color palette to the selected typography, we curated a comprehensive visual identity for System One.
This identity seamlessly extends across diverse touchpoints, including the website, product interface, stationery, and social media, fostering a unified and impactful brand presence.
Crafting the new brand identity
From the carefully designed logo and thoughtfully chosen color palette to the selected typography, we curated a comprehensive visual identity for System One.
This identity seamlessly extends across diverse touchpoints, including the website, product interface, stationery, and social media, fostering a unified and impactful brand presence.
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(*May or may not be entirely factual)
We love metrics here—increases in leads, conversion rates, and return on investment, the whole thing. But since the rebrand isn't quite implemented yet, we're a bit short on actual results. So, until we get them, we did what any self-respecting agency would do: we made some up. 😏
(*May or may not be entirely factual)
We love metrics here—increases in leads, conversion rates, and return on investment, the whole thing. But since the rebrand isn't quite implemented yet, we're a bit short on actual results. So, until we get them, we did what any self-respecting agency would do: we made some up. 😏
From our first conversation, Konpo exuded creativity and professionalism. They guided us through an intensive process that sharpened our vision and helped us better communicate our essence. The design process involved several steps and iterations, ensuring we made the best decisions.
We're incredibly happy with our new brand identity and the journey to achieve it. The Konpo team has been patient, transparent, and eager to deliver the very best.
Konpo did, in 2023, working with founder and CEO Martijn Kers. System One has led artist booking software for 15 years and wanted a modern identity to match, so we designed the logo (a symbol that carries the rhythm of live music), a four-color palette, the Yellix typeface and an icon set, and an identity that carries across the website, product interface, stationery, billboards and social media.
When the brand is going to live there, yes. System One's identity had to work inside the software its customers use every day, so the rebrand covered the app's event pages, calendar component, booking dashboard and tour pages alongside the website and print, and the icon set was drawn to work at interface sizes. A rebrand that stops at the logo leaves the product looking like the old company. More on our branding.
A modern identity that mirrors the company's innovation, from a SaaS provider with 15 years in artist booking. Martijn Kers described the process as intensive, with several steps and iterations that sharpened the vision and helped the company communicate its essence, and the team as patient and transparent, which is the part of a rebrand nobody puts in a results tile.
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