From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Design for HFT
In the world of High-Frequency Trading (HFT), White Light is a trailblazer, providing market liquidity with cutting-edge technology and advanced Quantitative Trading strategies. Konpo rebranded and redesigned their digital identity, encapsulating the essence of their technological prowess.
Konpo revamped White Light's brand identity and website, using Webflow to create a visually striking platform that reflects their fast-paced, competitive spirit in the HFT industry.
The collaboration resulted in a visually compelling brand identity and a user-friendly website, showcasing White Light's commitment to excellence in HFT. The deliverables go beyond aesthetics, providing a digital space that mirrors their technological edge.
In the world of High-Frequency Trading (HFT), White Light is a trailblazer, providing market liquidity with cutting-edge technology and advanced Quantitative Trading strategies. Konpo rebranded and redesigned their digital identity, encapsulating the essence of their technological prowess.
Konpo revamped White Light's brand identity and website, using Webflow to create a visually striking platform that reflects their fast-paced, competitive spirit in the HFT industry.
The collaboration resulted in a visually compelling brand identity and a user-friendly website, showcasing White Light's commitment to excellence in HFT. The deliverables go beyond aesthetics, providing a digital space that mirrors their technological edge.
Konpo, in 2023. White Light is a high-frequency trading firm that provides market liquidity with advanced quantitative strategies, and we redesigned its brand identity and website, built in Webflow, to match the technological edge the firm competes on.
Show the speed without the noise. HFT is a fast, competitive industry, so White Light's identity and website are visually striking while staying clear and easy to use, and the site is built in Webflow so it loads as quickly as the firm would like. More on our branding.
A brand identity and a Webflow website, delivered together in 2023. The deliverables go beyond the visuals: the site is the firm's digital presence for the people it hires and trades with, so it had to carry White Light's commitment to excellence in HFT as well as look the part.
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