Branding Design
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Digital First
We build digital-first brands that are at home in the real world.
Consistent Scalability
We build for flexibility and scalability, fostering innovation while maintaining enduring consistency with a timeless approach.
Opinionated Differentiation
Embracing individuality, we design distinctive brand identities that leave a meaningful and memorable mark.
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In the world of High-Frequency Trading (HFT), White Light is a trailblazer, providing market liquidity with cutting-edge technology and advanced Quantitative Trading strategies. Konpo rebranded and redesigned their digital identity, encapsulating the essence of their technological prowess.
Konpo revamped White Light's brand identity and website, using Webflow to create a visually striking platform that reflects their fast-paced, competitive spirit in the HFT industry.
The collaboration resulted in a visually compelling brand identity and a user-friendly website, showcasing White Light's commitment to excellence in HFT. The deliverables go beyond aesthetics, providing a digital space that mirrors their technological edge.
The design hand-offs went smoothly, which demonstrated the Konpo team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise. The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
They’re committed to customer success and satisfaction. Konpo really listens to input from us. They don’t try to enforce designs that weren’t approved by us. They really focus on delivering a ready product.
I found this collaboration to be particularly positive not just due to the teams celerity and deep knowledge of design, but rather the patience and confidence with which each feedback was handled. We were very happy with the services and look forward to continued working with them.
The design hand-offs went smoothly, which demonstrated the Konpo team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise. The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
They’re committed to customer success and satisfaction. Konpo really listens to input from us. They don’t try to enforce designs that weren’t approved by us. They really focus on delivering a ready product.
I found this collaboration to be particularly positive not just due to the teams celerity and deep knowledge of design, but rather the patience and confidence with which each feedback was handled. We were very happy with the services and look forward to continued working with them.
The branding process involves essential stages for success. It starts with research, understanding the target audience, competitors, and industry trends. Strategy development follows, defining the brand's mission, values, and goals. Brand identity creation designs visual elements that reflect the brand's personality. Crafting compelling messaging communicates the brand's story and values effectively. Implementation then rolls out the new brand identity across various platforms. Finally, evaluation ensures continuous monitoring of performance and gathering feedback. Throughout, collaboration among stakeholders is crucial for success.
Deliverables include the following:
- Brand Strategy Document: Comprehensive outline of mission, values, target audience, positioning, and key messaging.
- Logo Design: Primary visual representation with variations for different use cases (e.g., color, black and white, horizontal, vertical).
- Brand Style Guide: Guidelines for visual presentation, including logo usage, color palette, typography, imagery, and other elements.
- Brand Collateral: Marketing materials like business cards, letterheads, brochures, and presentation templates.
- Digital Assets: Design files for digital use, including social media images, email templates, and website graphics.
- Brand Messaging Guide: Outlines voice, tone, and key messages for consistent communication.
- Feedback and Revisions: Opportunities for stakeholder input and adjustments before finalizing the brand identity.These deliverables establish and maintain a cohesive brand identity across platforms and touchpoints.
The timeline for a branding project can vary based on factors like scope, complexity, and resources. A typical timeline for a simple branding project might include:
- Research and Discovery (1-2 weeks): Market research, competitor analysis, and audience insights.
- Strategy Development (2-3 weeks): Defining mission, values, and goals.
- Concept Development (2-3 weeks): Creating initial brand identity concepts.
- Design Refinement (1-2 weeks): Adjusting concepts based on feedback.
- Finalization (1 week): Completing brand identity elements.
- Collateral Creation (2-3 weeks): Developing marketing materials.
- Launch Preparation (1 week): Planning for rollout.
- Launch (1 day - ongoing): Unveiling across channels.
- Post-Launch Evaluation (ongoing): Monitoring and feedback.Overall, this could span 8 to 12 weeks, but specifics vary.
Clear milestones and deadlines ensure project success.
We work with a mix of Adobe creative suite (Hello, Illustrator!) but host all our deliverables in Figma, since we want close integration with the following steps of the process such as website and product.
Branding engagements start at 25,000 USD from beginning to final deliverables
We’re passionate about what we do, we don’t settle, and we understand what GREAT work looks like to strive towards creating best-in-class design.
If you’re looking for a team that just wants to push pixels, we’re not for you. If you’re looking for a committed team that will push the envelope and aims to deliver value to the organization and the end user, we're a match :)
We're always up for a coffee and a chat,
Send us a message and we'll get back to you!.
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