From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Brand Design
Digital-first brands for tech, built as a system the whole company can ship.
Design is the silent ambassador of your brand.
Every asset that shapes how a company is seen, organized so it keeps working after the launch deck. In style, obviously.
Screen first
Most people meet your brand on a screen, usually a small one. We design the identity for the screen first, in tokens and components, then make sure it still looks like itself on a billboard or a hoodie.
Brand as a system
A brand that only works in the deck fails at the hundredth touchpoint. Ours ship as a system: the rules and the tokens that let product, marketing and a new hire stay one company without a review meeting.
Opinionated on purpose
Safe brands are forgettable, and in a category where every AI company has the same gradient, forgettable is expensive. We take a position so your brand has one too. Expect to be the one people describe.
Method in the Madness
Position before pixels. We argue the idea out with you before anyone opens Figma, then ship the identity as a system your product team can use.
An unbreakable identity for global executive protection.
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In the world of High-Frequency Trading (HFT), White Light is a trailblazer, providing market liquidity with cutting-edge technology and advanced Quantitative Trading strategies. Konpo rebranded and redesigned their digital identity, encapsulating the essence of their technological prowess.
Konpo revamped White Light's brand identity and website, using Webflow to create a visually striking platform that reflects their fast-paced, competitive spirit in the HFT industry.
The collaboration resulted in a visually compelling brand identity and a user-friendly website, showcasing White Light's commitment to excellence in HFT. The deliverables go beyond aesthetics, providing a digital space that mirrors their technological edge.
The design hand-offs went smoothly, which demonstrated the Konpo team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise. The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
They’re committed to customer success and satisfaction. Konpo really listens to input from us. They don’t try to enforce designs that weren’t approved by us. They really focus on delivering a ready product.
I found this collaboration to be particularly positive not just due to the teams celerity and deep knowledge of design, but rather the patience and confidence with which each feedback was handled. We were very happy with the services and look forward to continued working with them.
The design hand-offs went smoothly, which demonstrated the Konpo team's experience and professionalism throughout the project. The team consistently accommodated the company's needs as well as delivering high quality work every time.
I was blown away by the craftsmanship and the flexibility that they gave while always being true to their expertise. The outcome is our new outstanding website. This makes a very good impression for our clients and helps us a lot to gain new leads as well as represent our company for our employees.
They’re committed to customer success and satisfaction. Konpo really listens to input from us. They don’t try to enforce designs that weren’t approved by us. They really focus on delivering a ready product.
I found this collaboration to be particularly positive not just due to the teams celerity and deep knowledge of design, but rather the patience and confidence with which each feedback was handled. We were very happy with the services and look forward to continued working with them.
Four weeks when the brief is sharp. First Chair came to us with a working title and left with a name, a personality and brand guidelines four weeks after kickoff. A rebrand of an established company runs for months, because strategy and messaging come before the logo: ComPsych's covered positioning, identity, a messaging suite and a Brand Hub site.
Branding engagements start at $25,000 from kickoff to final files. A startup brand like First Chair's sits near that. An enterprise rebrand with strategy, messaging and a brand hub, like ComPsych's, is a larger project we scope after one call.
That's the point of starting with the brand. First Chair's swatch cards became the way people pick a style in the app. amp's identity had to work on a wall-mounted machine and in the companion app its 40,000 users open every day. And when Fyler rebranded to Jeem a year after launch, the new look rolled across the whole product in a week, because the brand lives in the design system.
Strategy and positioning, a name when you need one (First Chair's came from 29 candidates across eight territories), logo and wordmark, type, color, imagery direction and guidelines. The brand also lands in Figma as variables, so the website and product pick up the exact values. For larger organizations we build a Brand Hub site, like ComPsych's, so anyone across its 75,000 client organizations can find logos, illustrations and voice without opening a PDF.
Personality and strategy first, then two or three directions as moodboards, then we build out the one you pick. For First Chair we were rooting for the playful direction. Amir Levanon picked Tastemaker instead, because the furniture had to be the main event, and he was right. From you we need a decision-maker in the room every week and honest reactions to work in progress.
Only if it's built as a system. First Chair's AI generates a thousand rooms a minute, so the brand ships as 104 tokens, a component library and one icon set, and every screen starts on-brand. The naming brief ruled out "AI" in the name, which is the other half of not looking like AI.
In Figma, as variables and components your website and product teams use directly. For ComPsych it also lives in a Brand Hub site, and the work was Site of the Day on Awwwards, FWA and CSS Design Awards. Print files come from Illustrator.
Yes, and it's usually more polishing and redirecting than reimagining from scratch. ComPsych's brand was 40 years old, so we refined the wordmark to feel more human, added a symbol and built a flexible system around it, then made a Brand Hub site so the whole company could see how it fits together. The work was Site of the Day on Awwwards, FWA and CSS Design Awards.
SaaS, AI, healthcare and fintech companies, from founders raising their first rounds to enterprise teams. Recent work includes First Chair, amp, Nebo Health and Fyler on the AI side, and ComPsych, Relias and Clinical Ink in healthcare.
Yes, most of our clients are in the US, on both coasts. We work on US hours, so your team gets full overlap with ours every day.
We work in small pods of senior designers, without juniors or account managers in between. Jean, our founder, joins at the critical points.
It depends on the size and type of the engagement, but usually the following month.
Yes. For First Chair we delivered the brand in four weeks, then the website and the app, and people have designed more than 15,000 rooms with it since. For Nebo Health it was the brand, then a product redesign, a design system built for its React front end, and the website.
Yes, often. ComPsych supports over 130 million people, Relias serves 11,000 healthcare organizations, Nebo Health's software runs tens of thousands of health-insurance cases, and Clinical Ink's users include elderly patients and people with disabilities, so accessibility was a core requirement. Our design systems are built to WCAG AA, and we're used to working inside HIPAA and security reviews with healthcare and insurance teams.
Yes, every day, from Figma-to-code workflows to finding design references. One of us reviews everything AI produces before it's used, and nothing under NDA or client confidentiality goes into an AI tool without your permission.
We’re passionate about what we do, we don’t settle, and we understand what GREAT work looks like to strive towards creating best-in-class design.
If you’re looking for a team that just wants to push pixels, we’re not for you. If you’re looking for a committed team that will push the envelope and aims to deliver value to the organization and the end user, we're a match :)
We're always up for a coffee and a chat,
Send us a message and we'll get back to you!.
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