A Studio Brands a Software Studio.
As a German innovation consultancy ILI Digital knows a thing or two about driving digital transformation for their clients. They work at the intersection of business, design, and technology, launching new digital ventures, building user-centric experiences, and developing scalable platforms for some of the world's biggest brands. But like so many behind-the-scenes changemakers, their own brand had taken a backseat, outdated, clunky, and missing the clarity and boldness that defines their work. We reimagined their identity around the idea of a "Tech Nexus," giving them a core concept to unify how they show up. From there, we built a sharper, more confident visual language and wrapped it all in a redesigned website that reflects their dual role as an expert service provider and respected thought leader in the space.
As a German innovation consultancy ILI Digital knows a thing or two about driving digital transformation for their clients. They work at the intersection of business, design, and technology, launching new digital ventures, building user-centric experiences, and developing scalable platforms for some of the world's biggest brands.
But like so many behind-the-scenes changemakers, their own brand had taken a backseat, outdated, clunky, and missing the clarity and boldness that defines their work. We reimagined their identity around the idea of a "Tech Nexus," giving them a core concept to unify how they show up. From there, we built a sharper, more confident visual language and wrapped it all in a redesigned website that reflects their dual role as an expert service provider and respected thought leader in the space.
As a German innovation consultancy ILI Digital knows a thing or two about driving digital transformation for their clients. They work at the intersection of business, design, and technology, launching new digital ventures, building user-centric experiences, and developing scalable platforms for some of the world's biggest brands.
But like so many behind-the-scenes changemakers, their own brand had taken a backseat, outdated, clunky, and missing the clarity and boldness that defines their work. We reimagined their identity around the idea of a "Tech Nexus," giving them a core concept to unify how they show up. From there, we built a sharper, more confident visual language and wrapped it all in a redesigned website that reflects their dual role as an expert service provider and respected thought leader in the space.
A Bold Identity for a Digital Vanguard
ILI. DIGITAL's new brand identity retains its signature orange, representing innovation and dynamic connections, but grounds it in a more refined monochrome system for sharper contrast and a cleaner feel. The new logo, built around the idea of a "Tech Nexus," captures its role as the connective force where technology, strategy, and innovation meet.
.webp)
.webp)
Elevating Presence, Enabling Thought Leadership
We redesigned ILI. DIGITAL's website to reflect the quality and sharpness of their work. The old one felt dated, slow, clunky, and miles behind the digital solutions they're known for. The new site brings clarity, speed, and polish, while carving out space for thought leadership through articles and insights. It positions ILI.DIGITAL not just as a service provider but as a smart, forward-thinking voice in the industry.
.webp)
A Cohesive Framework Built for Scale
To bring consistency and longevity to the brand, we built a design system that ties everything together. A flexible set of components, clear typographic rules, and a bold, intentional color palette, built to keep the identity sharp at any scale. It gives their team the tools to grow without losing what makes the brand feel strong in the first place.
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
Design-Driven Growth
Since the rebrand, Ili has experienced a significant boost in user engagement. Monthly website traffic rose by 84%, while brand stickiness improved by 270%, according to insights from 100 interviews with customers, leads, internal stakeholders, and fresh eyes. Bounce rates fell by 37%, reflecting a smoother, more engaging user experience that keeps visitors exploring longer.
.webp)
.webp)
.webp)
.jpg)
.webp)
.webp)
.webp)
.webp)