From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Redefining Investment Horizons
Possible Ventures, formerly known as Inventures Collective, has embarked on a transformative journey reflected in their rebrand. This case study delves into Konpo's collaboration, which included redefining their brand identity and crafting an impactful web presence to align with their mission.
Konpo undertook the challenge of rebranding Possible Ventures and seamlessly transitioning their digital landscape to Webflow. This involved a strategic redesign, emphasizing the global reach and diverse portfolio of this forward-thinking investment firm.
The outcome was a visually compelling website that serves as a reference point for three key audiences: founders exploring investment, investors seeking portfolio depth, and fellow VCs recognizing Possible Ventures' expertise and global network.
Possible Ventures, formerly known as Inventures Collective, has embarked on a transformative journey reflected in their rebrand. This case study delves into Konpo's collaboration, which included redefining their brand identity and crafting an impactful web presence to align with their mission.
Konpo undertook the challenge of rebranding Possible Ventures and seamlessly transitioning their digital landscape to Webflow. This involved a strategic redesign, emphasizing the global reach and diverse portfolio of this forward-thinking investment firm.
The outcome was a visually compelling website that serves as a reference point for three key audiences: founders exploring investment, investors seeking portfolio depth, and fellow VCs recognizing Possible Ventures' expertise and global network.
Konpo did. The rebrand marked the firm's move from Inventures Collective to Possible Ventures, and we redefined the identity around its global reach and diverse portfolio, then redesigned the website and moved it to Webflow so the new brand and the new site arrived together. More on our branding.
Design for three audiences at once: founders exploring investment, investors looking at portfolio depth, and other VCs sizing up the firm's network. Possible Ventures' site is built to serve all three. More on our website design.
So the people who know the portfolio can update it. A venture firm's site changes with every investment, hire and announcement, and Webflow lets the team make those edits without a developer while the design keeps the pages on-brand. For Possible Ventures the move happened alongside the rebrand, so nothing had to be migrated twice.
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