From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
Forbes Feature on CEO
Bloomberg Report
Business Insider's Coverage
Awwwards – Honorable Mention
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
Losing a major long-term client made it clear: ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs) — a company supporting over 130 million people across 190 countries.They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signaling growth, support, and scale. Their signature orange was sharpened with a modern palette designed to stand out with confidence, not noise.But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything — from logos to illustrations to voice — to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope.The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality.That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality.When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app.Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar.Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
Designing for the World’s Leading LLM’s
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Surge AI has built the next-gen labeling infrastructure. With it, best AI and technology companies in the world double their machine learning performance in half the time. We’ve been involved since a pretty early stage collaborating closely as an integrated part of their team.
There's a big difference between James Bond being the bomb at the box office, and a bomb. That's why machines need human intelligence to train them. From detecting sarcasm in hate speech to understanding medical terminology in hospital transcripts.
For example, Delta means different things depending on who and when you asked. Language is nuanced, fluid and contextual. It’s in perpetual motion. And companies need great data to create their AI models.
Normally when companies set out to collect this data, they turn to offshore workforces using translation tools. But cultural nuances, context or irony can’t simply be translated.
Surge AI has built the next-gen labeling infrastructure. With it, best AI and technology companies in the world double their machine learning performance in half the time.
We’ve been involved since a pretty early stage collaborating closely as an integrated part of their team. We took ownership of the entire design spectrum, all the way from creating their very first visual identity to designing the software. We continue working closely with them.
Keep on Surgin’
There's a big difference between James Bond being the bomb at the box office, and a bomb. That's why machines need human intelligence to train them. From detecting sarcasm in hate speech to understanding medical terminology in hospital transcripts.
For example, Delta means different things depending on who and when you asked. Language is nuanced, fluid and contextual. It’s in perpetual motion. And companies need great data to create their AI models.
Normally when companies set out to collect this data, they turn to offshore workforces using translation tools. But cultural nuances, context or irony can’t simply be translated.
Surge AI has built the next-gen labeling infrastructure. With it, best AI and technology companies in the world double their machine learning performance in half the time.
We’ve been involved since a pretty early stage collaborating closely as an integrated part of their team. We took ownership of the entire design spectrum, all the way from creating their very first visual identity to designing the software. We continue working closely with them.
Keep on Surgin’
The Tesla to the Ford.
We wanted to appeal to the curious engineer that wants to try shiny new things and cool things. If there was one thing we wanted to avoid was a cold, corporate, generic look.
In an industry with no attention to branding, we wanted to stick out.
The Tesla to the Ford.
We wanted to appeal to the curious engineer that wants to try shiny new things and cool things. If there was one thing we wanted to avoid was a cold, corporate, generic look.
In an industry with no attention to branding, we wanted to stick out.
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Now the website.
We designed our identity around being weirdly different but we created ourselves a problem.
Our marketing site had to match that crazy identity we came up with. Generally, the deeper you go down into the design rabbit hole, the more you have to tone down some of the fun ideas that came up during the exploration process.
However, we managed to prove ourselves wrong and found a good balance between usability, marketing and brand aspirations
Now the website.
We designed our identity around being weirdly different but we created ourselves a problem.
Our marketing site had to match that crazy identity we came up with. Generally, the deeper you go down into the design rabbit hole, the more you have to tone down some of the fun ideas that came up during the exploration process.
However, we managed to prove ourselves wrong and found a good balance between usability, marketing and brand aspirations
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Enterprise design can delight.
The brand identity and website turned out how we wanted: flashy, different and exciting. But designing for product takes a different, more sober approach. It's always a fine line between staying true to our newly-found design values and providing an experience where users can successfully and smoothly complete their goals.
We tried to find areas to delight users through cool empty states while sticking to common navigation patterns as to make it seem as it's an experience that is familiar to users.
Enterprise design can delight.
The brand identity and website turned out how we wanted: flashy, different and exciting. But designing for product takes a different, more sober approach. It's always a fine line between staying true to our newly-found design values and providing an experience where users can successfully and smoothly complete their goals.
We tried to find areas to delight users through cool empty states while sticking to common navigation patterns as to make it seem as it's an experience that is familiar to users.
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Crafting Surge AI's Distinctive Design System
We crafted a bespoke design system that seamlessly aligns with their cutting-edge expertise in collecting data for training large language models. This journey involved translating Surge AI's unique identity into a comprehensive visual language, ensuring a consistent and impactful brand representation across diverse applications and platforms.
Crafting Surge AI's Distinctive Design System
We crafted a bespoke design system that seamlessly aligns with their cutting-edge expertise in collecting data for training large language models. This journey involved translating Surge AI's unique identity into a comprehensive visual language, ensuring a consistent and impactful brand representation across diverse applications and platforms.
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As a startup going through hyper-growth, the team’s design scaled and became a foundational pillar as we grew towards $1B in revenue.
They have been able to roll with the punches and consistently deliver our design needs at a high standard.
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