From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
A Studio Brands a Software Studio.
As a German innovation consultancy ILI Digital knows a thing or two about driving digital transformation for their clients. They work at the intersection of business, design, and technology, launching new digital ventures, building user-centric experiences, and developing scalable platforms for some of the world's biggest brands. But like so many behind-the-scenes changemakers, their own brand had taken a backseat, outdated, clunky, and missing the clarity and boldness that defines their work. We reimagined their identity around the idea of a "Tech Nexus," giving them a core concept to unify how they show up. From there, we built a sharper, more confident visual language and wrapped it all in a redesigned website that reflects their dual role as an expert service provider and respected thought leader in the space.
As a German innovation consultancy ILI Digital knows a thing or two about driving digital transformation for their clients. They work at the intersection of business, design, and technology, launching new digital ventures, building user-centric experiences, and developing scalable platforms for some of the world's biggest brands.
But like so many behind-the-scenes changemakers, their own brand had taken a backseat, outdated, clunky, and missing the clarity and boldness that defines their work. We reimagined their identity around the idea of a "Tech Nexus," giving them a core concept to unify how they show up. From there, we built a sharper, more confident visual language and wrapped it all in a redesigned website that reflects their dual role as an expert service provider and respected thought leader in the space.
As a German innovation consultancy ILI Digital knows a thing or two about driving digital transformation for their clients. They work at the intersection of business, design, and technology, launching new digital ventures, building user-centric experiences, and developing scalable platforms for some of the world's biggest brands.
But like so many behind-the-scenes changemakers, their own brand had taken a backseat, outdated, clunky, and missing the clarity and boldness that defines their work. We reimagined their identity around the idea of a "Tech Nexus," giving them a core concept to unify how they show up. From there, we built a sharper, more confident visual language and wrapped it all in a redesigned website that reflects their dual role as an expert service provider and respected thought leader in the space.
A Bold Identity for a Digital Vanguard
ILI. DIGITAL's new brand identity retains its signature orange, representing innovation and dynamic connections, but grounds it in a more refined monochrome system for sharper contrast and a cleaner feel. The new logo, built around the idea of a "Tech Nexus," captures its role as the connective force where technology, strategy, and innovation meet.
A Bold Identity for a Digital Vanguard
ILI. DIGITAL's new brand identity retains its signature orange, representing innovation and dynamic connections, but grounds it in a more refined monochrome system for sharper contrast and a cleaner feel. The new logo, built around the idea of a "Tech Nexus," captures its role as the connective force where technology, strategy, and innovation meet.
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Elevating Presence, Enabling Thought Leadership
We redesigned ILI. DIGITAL's website to reflect the quality and sharpness of their work. The old one felt dated, slow, clunky, and miles behind the digital solutions they're known for. The new site brings clarity, speed, and polish, while carving out space for thought leadership through articles and insights. It positions ILI.DIGITAL not just as a service provider but as a smart, forward-thinking voice in the industry.
Elevating Presence, Enabling Thought Leadership
We redesigned ILI. DIGITAL's website to reflect the quality and sharpness of their work. The old one felt dated, slow, clunky, and miles behind the digital solutions they're known for. The new site brings clarity, speed, and polish, while carving out space for thought leadership through articles and insights. It positions ILI.DIGITAL not just as a service provider but as a smart, forward-thinking voice in the industry.
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A Cohesive Framework Built for Scale
To bring consistency and longevity to the brand, we built a design system that ties everything together. A flexible set of components, clear typographic rules, and a bold, intentional color palette, built to keep the identity sharp at any scale. It gives their team the tools to grow without losing what makes the brand feel strong in the first place.
A Cohesive Framework Built for Scale
To bring consistency and longevity to the brand, we built a design system that ties everything together. A flexible set of components, clear typographic rules, and a bold, intentional color palette, built to keep the identity sharp at any scale. It gives their team the tools to grow without losing what makes the brand feel strong in the first place.
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Design-Driven Growth
Since the rebrand, Ili has experienced a significant boost in user engagement. Monthly website traffic rose by 84%, while brand stickiness improved by 270%, according to insights from 100 interviews with customers, leads, internal stakeholders, and fresh eyes. Bounce rates fell by 37%, reflecting a smoother, more engaging user experience that keeps visitors exploring longer.
Design-Driven Growth
Since the rebrand, Ili has experienced a significant boost in user engagement. Monthly website traffic rose by 84%, while brand stickiness improved by 270%, according to insights from 100 interviews with customers, leads, internal stakeholders, and fresh eyes. Bounce rates fell by 37%, reflecting a smoother, more engaging user experience that keeps visitors exploring longer.
Konpo did, for the German innovation consultancy behind digital ventures for Porsche, ABB, Toyota and Adidas. We built the new identity around the idea of a "Tech Nexus", kept its signature orange inside a sharper monochrome system set in Söhne, and redesigned the website with room for articles and thought leadership. Since the rebrand, monthly traffic is up 84% and bounce rate is down 37%.
Keep the thing clients recognize and sharpen everything around it. For ILI.DIGITAL that was the orange, which stayed as the signal for innovation and connection while the rest moved to a refined monochrome system and a new logo built on the "Tech Nexus" idea, the point where technology, strategy and innovation meet. Brand stickiness improved by 270%, measured through 100 interviews with customers, leads and internal stakeholders, and a design system keeps the identity consistent as the team grows.
It makes room for the thinking. The old site was dated, slow and miles behind the digital products ILI.DIGITAL builds for its clients, so the new one leads with clarity and speed and gives articles and insights a proper home. That positions ILI.DIGITAL as a voice in the industry as well as a supplier, and it's the part of the rebrand that keeps paying. More on our website design.
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