More grown-up, more trustworthy, and better aligned with the results they deliver. The new identity is simple but confident, with clean typography, an elegant color palette, and a refined logo that evokes growth. It brings their values to life—transparency, dedication, and a deep commitment to their students—resulting in a brand that feels both grounded and aspirational, speaking directly to engineers ready to invest in their growth.

We designed the new website with user experience in mind, ensuring Coachable’s value proposition is front and center. Every page, from the homepage to detailed track descriptions, was crafted for clarity and easy navigation, making it simple for users to understand the programs and take action. By focusing on visual hierarchy and intuitive calls-to-action, we created a seamless experience that guides users through the site and drives conversions effortlessly.

To keep things consistent and scalable, we developed a design system that helps Coachable maintain a cohesive, professional look across all their digital platforms. With reusable components, clear typography guidelines, and a flexible color palette, the system gives Coachable the tools to evolve their design as they grow, while ensuring the experience always feels seamless and on-brand.

Since launch, Coachable has seen a major shift in how users engage with the site. Monthly traffic jumped by over 270%, and signups through the website grew by 160%. People are spending more time exploring—average session duration is up by 68%—while bounce rates dropped by 42%. Conversion rates on key pages more than doubled, thanks to sharper messaging and a smoother experience end to end.