From day one, Surge needed more than a brand that looked good. They needed design that built credibility, earned trust, and scaled with them as they grew. They needed a design partner that ensures they stand out in the crowded world of AI infrastructure.
They chose Konpo. More than a vendor, we became their plug-and-play design team: senior talent embedded alongside leadership, shaping everything from their first identity to their website, product, and systems. At every stage, Surge found in Konpo a partner they could depend on.
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Our collaboration has become a long-term partnership that helped Surge grow from early explorations to a brand adopted by the leading AI and technology companies and a product internationally recognized and awarded.
We built a bold, distinctive identity in an industry defined by sameness, designed a product experience that balanced delight with enterprise-grade usability, and crafted a design system to keep them consistent as they scaled.
As Surge now looks to fetch a valuation of over $15 billion in its first capital raise, we’re leading phase two of their branding. The goal: to build a brand that not only wins attention and trust, but one that matches the ambition and credibility of a company operating at that scale.
- Founder - Edwin Chen
- Year - 2025
- Industry - Artificial Intelligence
- Scope - Brand · Site · Systems
- Website - www.surgehq.ai
ComPsych needed a rebrand built to win. Younger competitors with sharper, design-driven branding were pulling attention away from the world’s largest provider of employee assistance programs (EAPs), a company supporting over 130 million people across 190 countries. They turned to Konpo to make sure their brand matched their scale and credibility. The mission: win back market share, turn reputation into loyalty, and defend their position at the top.
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Every element of the ComPsych rebrand was built to show the strength of a category leader, but for today’s market and tomorrow’s. The new logo centers on a glowing core, with expanding ripples signalling growth, support, and scale. Their signature blue was sharpened with a modern palette designed to stand out with confidence, not noise. But what’s a rebrand without discipline to execute it? We built a dedicated brand hub that gave ComPsych everything, from logos to illustrations to voice, to apply their new identity consistently across 75,000+ organizations worldwide. And we delivered it beyond our original scope. The result: a brand that doesn’t just keep up with the competition, but takes back the lead. With a stronger identity and a system to sustain it, ComPsych now has the edge to defend its dominance and keep winning in a design-driven market.
- Industry - Employee Assistance Program (EAP)
- Scope - Brand
- Brand Hub - compsych.konpo.co
- Website - compsych.com
amp Fitness set out to launch its AI-powered strength training system with leadership and talent from Apple, DraftKings, Meta, Nike, and Spotify — people who held the highest design standards. To stand out in a crowded fitness space, they needed a design partner who could move as fast as they did and deliver world-class quality. That’s where Konpo came in. As their plug-and-play design studio, we worked elbow-to-elbow with Amp’s leadership to marry hardware and software into a seamless consumer experience. From product design to scalable design systems, we turned their ambitious vision into award-winning, user-loved reality. When the standards are highest, the right design partner makes all the difference.
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Results so far: 40,000 users, multiple awards, and a sleek wall-mounted system paired with a companion app. Working with amp meant translating adaptive resistance hardware, smart coaching, and modular accessories into a cohesive consumer experience. Add to that a team backed by Sports Science PhDs and leaders from Apple, Meta, and Nike, and the expectations were clear: nothing short of excellence would do. Rising to that challenge not only delivered results for amp, but pushed Konpo to sharpen our own systems and raise the bar. Challenge accepted. Mission accomplished.
- Founder - Shalom Meckenzie
- Year - 2024
- Industry - Fitness · Artificial Intelligence
- Scope - Brand · Product · Systems
- Website - www.ampfit.com
A Search Engine Designed from Right to Left.
Fyler is a search engine made for the MENA region. They deliver trusted and truly localized answers to the Arabic world. A thing that the usual suspects can't do well. Their team came to us with a clear goal and an open canvas. In their own words: "We want it look and feel world-class, but it should live and breathe in Arabic” They were eager to hit the ground running. Turned out, in true startup-fashion, they didn't really have a brand. Or a fully defined product, for that matter. So to our own demise, we set out in a desert quest to derive it through product and establish it through the design system. We had 4 weeks. Yalla!
25 Dialects.
4 Weeks.
0 Brand.
True startup. Moving fast, breaking things. Some features weren't fully scoped, and there was no visual identity to anchor the ones that were.
No Colors.
No Typography.
One Questionable Logo.
So before designing a single screen, we helped decide what the product should be, and how the whole thing should feel. Lucky for us, we had a framework, shadcn!
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25 Dialects.
4 Weeks.
0 Brand.
True startup. Moving fast, breaking things. Some features weren't fully scoped, and there was no visual identity to anchor the ones that were.
No Colors.
No Typography.
One Questionable Logo.
So before designing a single screen, we helped decide what the product should be, and how the whole thing should feel. Lucky for us, we had a framework, shadcn!
How do you design an interface with no face?
Well, every face has common features. So do interfaces.
We audited every major answer engine — Claude, ChatGPT, Gemini, Perplexity, Mistral — to figure out what an AI search interface actually needs.
To the surprise of literally nobody, they all look practically the same. Their UIs are generally sound. No need to reinvent that wheel.
We had our component shopping list. We had shadcn underneath. What we didn't have was a reason for any of it to feel Arabic.
How do you design an interface with no face?
Well, every face has common features. So do interfaces.
We audited every major answer engine — Claude, ChatGPT, Gemini, Perplexity, Mistral — to figure out what an AI search interface actually needs.
To the surprise of literally nobody, they all look practically the same. Their UIs are generally sound. No need to reinvent that wheel.
We had our component shopping list. We had shadcn underneath. What we didn't have was a reason for any of it to feel Arabic.
Design is product management.
We worked as product owner to map flows, prioritize features, and identify the interaction patterns that competing products hadn’t built.
Our work evolved into defining feature alongside their team. Beyond a standard chat interface: cards for responses that need hierarchy, multi-column layouts for comparison, mindmap navigation for users who want to explore rather than retrieve.
Design is product management.
We worked as product owner to map flows, prioritize features, and identify the interaction patterns that competing products hadn’t built.
Our work evolved into defining feature alongside their team. Beyond a standard chat interface: cards for responses that need hierarchy, multi-column layouts for comparison, mindmap navigation for users who want to explore rather than retrieve.
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Good design survives the handoff.
Design is nothing if engineers ignore it at implementation.
So we built the system inside their framework, not next to it. Figma variables mapped 1:1 to their tokens. Every component lived where their engineers already lived.
Good for the tense moments of handoff. Better for everything that as the product grows.
Even after we're out of the picture 🥲
Good design survives the handoff.
Design is nothing if engineers ignore it at implementation.
So we built the system inside their framework, not next to it. Figma variables mapped 1:1 to their tokens. Every component lived where their engineers already lived.
Good for the tense moments of handoff. Better for everything that as the product grows.
Even after we're out of the picture 🥲
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Shoutouts
Ahmed
Saeed
Fared
Jean Massad
Javier Garcia
Shoutouts
Ahmed
Saeed
Fared
Jean Massad
Javier Garcia
We came to Konpo knowing we wanted to build something ambitious, but not what that meant in design terms. Much of the product was still to be defined. From the first conversations, they found what was missing, brought research and references to the table, and proposed how it should work. They moved the product forward faster than we could have on our own.
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